The Green Sheet Online Edition
February 2, 2025 • 25:02:02
Supporting each other in times of crisis
When disaster strikes—whether it's a wildfire, a devastating storm, or a tragic accident—communities rely on one another for support. As ISO owners, merchant level salespeople (MLSs) and other merchant services providers, you are more than just payment providers; you are trusted business partners and community members.
In times of crisis, your expertise, network and resources can make a real difference in recovery efforts.
Helping merchants stay afloat
During extreme hardship, local businesses often struggle to remain operational. Whether facing property damage, power outages or economic downturns, merchants need flexible payment solutions and financial relief. ISOs and MLSs can step up by:
- Helping merchants access emergency funding through partnerships with lenders offering low-interest loans or cash advances.
- Waiving or reducing fees for affected businesses, easing financial strain during uncertain times.
- Facilitating mobile and remote payment solutions so businesses can continue processing transactions even when physical locations are damaged.
Supporting partners and colleagues
The payments industry thrives on collaboration. When fellow ISOs and MLSs are affected by tragedy, offering direct support, temporary workload assistance, or emotional encouragement can be invaluable. Consider:
- Assisting displaced colleagues by helping them secure temporary work or access resources.
- Checking in on mental well-being, offering a listening ear or directing them to professional help if needed.
- Rallying industry support to raise emergency funds through community initiatives or crowdfunding campaigns.
Serving the greater community
Beyond business, ISOs and MLSs can leverage their networks to drive relief efforts. Partnering with merchants to organize fundraisers, donating a portion of transaction fees to relief organizations or offering technology to nonprofit organizations can provide immediate aid.
Whether responding to wildfires in Los Angeles, hurricanes in the Gulf Coast, or tragic events like the Potomac plane crash, small acts of kindness and strategic financial support can help businesses and communities rebuild. In times of hardship, leadership isn't just about business growth—it's about standing together. 
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