The Green Sheet Online Edition
March 3, 2015 • 15:03:02
ISOMetrics:
What's trending in payments?
The Payments Market Overview and Infographic, recently prepared by PayCube Inc. co-founder Mustafa Shehabi, delves into the emerging roles of key players within the payments ecosystem. Following are several trends identified therein and excerpted, with permission, from the infographic, which can be viewed in full at musrash.wordpress.com/2015/02/27/72/.
#h2Retail:
- Move toward social commerce
- Move away from network controlled interchange
- Support of online searches for high-value items bought in stores
- Support for consumer-facing devices
- Focus on tokenization and data security initiatives
#h2Banks:
- Opportunity to drive retail experience
- Tokenization expected to lead to retail buy-in
- Payments to become strong focus area
- Consumer trust will lead to innovation and add value
- Cross-platform alliances will broaden capabilities
#h2Acquiring:
- Opportunity to address marketing initiatives beyond payments
- API and cloud-based infrastructures to gain in prominence
- Single-platform strategies will build wider ecosystems via partnerships
- Increased technology investments expected to continue
- Need for value-added sellers, channel strategists, relationship builders
- Focus on tokenization and data security initiatives
#h2POS and EFT terminals:
- Mobile, BYOD will continue to challenge core and traditional boundaries
- Manufacturers will move to cloud-based device fulfillment, management
- One-stop-shop solutions no longer work for all retail types
#h2Networks:
- Move from transaction-based interactions to value-added interactions
- Face competition from mobile, wallet, bank-based network sectors
- Opportunity to add direct-to-consumer services, such as checkout, wallets
- Control of tokenization currently, which may impact e-commerce rates
- NACHA to drive daily settlement capabilities; mobile MNOs losing ground
#h2Mobile and wallets:
- Single biggest factors in merging commerce with payments
- Potential to disintermediate traditional players; mPOS the next POS
- Opportunity to build trust, but fraud must be addressed or underwritten
- Mobile commerce search a threat to traditional search engines
- NFC ramp up to open new markets; aggregation function an attractant
#h2Platforms:
- O/S to support core payment capabilities, impact mPOS/POS form factors
- Social messaging platforms will use existing assets to drive commerce
- Social messaging to impact social payments via short, high frequency interactions
#h2Security:
- Best payment systems will offer automatic authentication for seamless experience
- Security the glue to enable solid implementations and drive innovation
- Security to drive consumer, transaction and retailer need matrix
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