Tuesday, November 30, 2010
Army bell ringers go electronic and wireless
The Salvation Army Metro Atlanta is countering declining donations to its red kettles by equipping bell ringers with wireless card readers. The Atlanta chapter reported a recent three percent decline in donations. The charity has been hit by the drop in traditional retail shopping and a shortage of retail outlets willing to allow bell ringers to stand at entrances, according to Major James Seiler.
“Technology now affords us new ways to attract a more diverse group and larger gifts from those who wish to give,” Seiler stated. The chapter hopes the strategy will allow it to more than double its holiday fundraising to $200,000, from $91,000 last holiday season.
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