Monday, February 25, 2013
Payments by the numbers
Local pricing essential to e-commerce
A white paper titled Local Currency Pricing for eCommerce – Increasing Online Sales by Implementing a Global Pricing Strategy, which was commissioned by multicurrency settlement provider E4X, surveyed 30,000 global online shoppers and found that 92.2 percent of respondents preferred to make purchases on websites that offer product pricing in their local currency; 33 percent would likely abandon a purchase if pricing was only available in U.S. dollars.
Online boom in China
Research and Markets' 36-page report China's E-Commerce Landscape: China's E-Commerce Transaction Volume Will Reach US$1.3 Trillion by the End of 2012 provides a road map for e-commerce in China with strategies for reaching consumers outside major cities. The report also covers forecasted transaction volume, changing distribution of e-commerce segments, key players in business-to-consumer and person-to-person e-commerce, and online shopper demographics.
Top 20 mobile wallets
A Carlisle & Gallagher Consulting Group paper, Mobile Wallet Reality Check: How Will You Stay Top of Wallet?, ranked 20 mobile wallet wallets based on payment capabilities and customer experience, positing no one technology will prevail. "Wallets that see the highest level of adoption will be those that create an intuitive experience while mitigating consumer concerns about privacy and identity theft," said Peter Olynick, GC Card & Payments practice leader.
Editorial Note:
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